With over a decade of experience as Art Director within international teams, I specialize in branding across diverse sectors, including Health, Tech, Culture and Country branding.
I am committed to shaping brands, consistently delivering emotion-driven, strategically aligned outcomes.
My approach blends creative thinking and rigorous project management to craft a compelling brand strategy that resonates and achieves meaningful impact.
Brand Positionning
Brand Narrative
Ideation
Brand Launch
Branding & Visual Identity
Country Branding
Campaigning
Editorial
Webdesign
Social Media
ACDF | Uzbekistan | 2025
The Naqsh School of Crafts’ launch
Launched during the UNESCO conference in 2025 in Uzbekistan, the Naqsh School of Crafts is the result of a transformative partnership between the Uzbekistan Art and Culture Development Foundation (ACDF) and The King’s Foundation School of Traditional Arts in London.
The project encompassed the creation of the institution’s logo, comprehensive guidelines, social media designs, and website, establishing a cohesive visual identity that reflects both the country’s rich heritage and its vision for the future.
Brand positionning
Branding & Visual Identity
Brand launch
Webdesign
Social Media
Studio: .Pomelo @APCO
Microsoft | France | 2024
The Artificial Dreams Exhibition
Conceived in partnership with Microsoft, the exhibition “Artificial Dreams” at the Grand Palais Immersif offered an overview of artificial intelligence’s role in contemporary art.
This editorial project was developed to support Microsoft in showcasing AI artists and the evolving field of AI-driven art. Printed exclusively in black, white, and metallic silver PMS, the book features a blend of two papers: a semi-thick glossy stock to highlight the visuals, and a finer, textured paper for the central interview section—evoking a dialogue between digital and manual, smooth and tactile, and reflecting the intersection of technology and craftsmanship at the core of the project.
Editorial
Studio: @APCO
